Smaller Indiana

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Bjorn Carlson

The Future of the Web - What Does It Mean For Your Business?

With Internet usage up by almost 133% in North America since the dawn of the new millennium and almost three quarters of all Americans using the internet on a regular basis it is no doubt that the Web has come to be a mainstay of how we conduct life and business. With the way Websites and Internet based applications have exploded over the last decade and a half, the world has not seen advancement in the wealth and ease of access to information like ever before. There also seems to be nothing that indicates that the Internet will digress from its current growth patterns. Its impact on businesses will continue to be greater than anything we have seen, certainly since, if not surpassing the Industrial Revolution.

What is most interesting is how the internet has and will affect businesses and organizations. It already has greatly impacted the way we do business on a daily basis. For instance, this morning the internet at our office was down for about an hour and we all sat there at our desks wondering what we were going to do to keep busy! We even made comments about what people did before the Internet as if nothing was ever accomplished before it!

Our businesses depend on it; our social lives thrive on it; even our governments and infrastructure depend on the ability to transfer information and data rapidly. The real question lies in what the Internet will bring in the future. How will Web technology affect hospitals 10 years from now? How will manufacturing companies be using Web applications to improve production or increase efficiencies within their processes?

I read an article the other day in Inc. Magazine that talked about a whole new wave of businesses that will emerge from the development of electric vehicles. Many of the needs surrounding the facilitation of such will require Web based applications to make it practical if not even feasible. They talked about a vast ecosystem of “connected cars.” Don’t think the Internet will have a huge part to play in that? Think again. As we become more and more dependent on technology, our reliance on Web applications will become increasingly relevant.

We have decided to base our business model around the growth and proliferation of Web based applications and database driven Website development because we believe that the Internet will continue to make an ever growing impact on the way the world does business. We are more than just a Web design and development company; we want to take Websites to a whole new level with rich, data-driven applications.

My question for you is, “How will the Internet affect your business and what are you doing to prepare for that now?” Don’t get caught behind the 8-ball; you must begin thinking, planning, and strategizing around Web technology today – the success of your business and livelihood will depend on it!

Tags: application, development, future, internet, of, the, web, website

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Kyle Lacy Comment by Kyle Lacy on November 14, 2009 at 4:19pm
I was reading the new Razorfish FEED Digital Brand Experience Report for 2009. This report is unbelievable and has some amazing statistics to help further the goal of increased use of digital marketing. I am going to be devoting the rest of this week to breaking down the Razorfish report.

At the beginning of the report Razorfish states:

65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand. 97% say that their digital experience influenced whether or not they eventually purchased a product of service from that brand.

I've got more about the report on my blog: http://www.kylelacy.com

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