So many people screaming "Content, Content, Content"

Comment

Comment by Colin Clark on February 7, 2010 at 12:42pm

@garyvee is right. Content is valuable is you are the absolute best. The best way to be the best is to create an extremely narrow niche. The narrower the niche, the less competition.

Secondly, I think frequency is the most important factor with content. Short, frequent blasts of content (whether video, podcast, or text), allow viewers to check in with you more often, because it takes less time to consume.

The other half is that obviously content alone is not going to be enough. You're going to have to couple your content with a distribution strategy.

I think the main argument that the 'content is king' crowd is making is that all the distribution in the world will be wasted on shoddy content that has little inherent value on its own.

Comment by Bill Bean on February 7, 2010 at 11:56am

I hear what you're saying. Mere content won't be enough. If you're products/services are no good, there will be no lasting success (effective content can fool people for a little while, think snake oil sales types).

On the flip side, content (including social media conversations) is what gives your product and service visibility. Best chance of success is having a good widget/widget service, selling it well, and taking care of customers.