Go back into your past for a moment and think of the first IPOD you purchased. Now remember how attached you were to it during the first few months - you took it everywhere, listened to it all the time, and told your friends about it and how it changed your life. Now fast forward to the present - do you use your IPOD as much, do you even remember where you keep it? The reason I am bringing this up is the brouhaha around how Amazon's Kindle is making folks read more books. I personally think it has to do more with the novelty factor of the device and that the user will revert back to their usual behavior once it wears off. The image above is my take on how consumers use their Ipods, Kindles, and whatever new gizmo over time. At first there is this period of heavy usage but eventually it decays and stabilizes to the levels before you acquired that device. Do you see this happen in your own lives? I would love to hear your comments. Add a Comment
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