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Joh Padgett

Music Biz 2.0: The Economics of Live Music Entertainment

A discussion I've been having elsewhere here on Smaller Indiana has brought up a number of issues I have long been meaning to address with a blog post that I would like to discuss at this time. I have worked for more than 20 years as a keyboardist, live audio tech, recording engineer and producer as well as a nightclub DJ. The music business has done a complete transformation in that time with the online revolution and I have worked to maintain my edge there as well, working as a web developer who specializes in musical projects.

The biggest challenge a musician faces these days is gaining exposure for their music once they have finished recording. As much as the business has changed with regard to distributing recorded material, there is one area of the business that really has not changed that much despite the turmoil in the rest of the business. That segment is the live music category.

Live music performed by actual humans with instruments is the one constant that our business will always maintain no matter how automated you make everything else. There is no substitute for live performance. This is why the fastest growing segment of DVD sales is live concert DVDs.

There is a nearly magical connection that is formed between a fan and a musician performing live. The human ear hears so many frequencies that the limitations of recording technology cannot possibly "ring your ear" quite like the way hearing a song performed live will. The direct effect that occurs at a concert is a deeper emotional event than simply listening to a song, you can feel physical symptoms at a concert you will never feel at home with the stereo cranked to ten.

This is even true of smaller live events like at a nightclub or coffee shop environment where a live musician or band is performing. These more intimate performances can serve as a way for non celebrity musicians to find an audience for their creative works, creating opportunities to sell their CD or other merchandise and creating an opportunity to capture video of the performance to use in your social networks to drum up interest in your latest works.

However, perhaps in part due to the online revolution in music and the advent of peer to peer sharing of music I have noticed a trend in the local market for live music that disturbs and annoys me greatly which needs addressed. That trend is the expectation by business owners who own coffee shops, cafes and other small food service businesses who ask musicians to come perform in their venues for free or next to free.

The theory these small business owners are operating under is that by offering musicians a place to perform they are providing valuable exposure to the musicians' music so why should they have to pay them? Well, you pay your other staff when they perform their duties you requested, why doesn't the musician deserve the same?

Some will argue that the musician can sell a CD or a tshirt while at the venue in exchange, unfortunately, many of these coffee shops and cafes will not allow you to do so and will only allow you to display a banner or hand out flyers with your web address on it. What incentive does a musician who has worked hard to learn their instrument and create songs to entertain with have to perform for free under such circumstances?

Some musicians will go along with this, and that is unfortunate. The very limited amount of exposure the musician who performs for free gets usually does not translate into money later. I also understand many musicians will play for free just to play, and for those kind hearted souls who do this, God bless you, but for the folks who are trying to make a living out of performing this undercuts their fellow musicians and creates an unfair trade barrier. When the market price for musical performance services reaches zero, the professionals will find work elsewhere and the music will die just a little more.

Music consumers must learn to respect the value of professional musicians. Amateur musicians not serious about a career in music who will play for free must learn its ok to accept payment for performances and should insist that their services not be exploited for free in order to balance the market for live music. If the live music market goes the way of the recorded music market, the music industry as a whole will die for good. I for one hope it never comes to that.

Tags: bars, cafe, coffee, entertainment, live, music, nightclubs, performance, shops

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Joh Padgett Comment by Joh Padgett on July 14, 2009 at 8:32pm
I just heard last night about The Spin. That location has been a bastion of live music in Indy for decades. I really hope new ownership of that place will keep its history in mind when they decide what to do with the place. I also recognize the economics of the situation, live music venues in indy are having a very rough time in this economy. Hell they have a rough time even in great economic times.
Jon Silpayamanant Comment by Jon Silpayamanant on July 14, 2009 at 8:26pm
And, of course, the Music Mill is closed yet again. As is the Spin (formerly the Patio) in Broadripple.
Jon Silpayamanant Comment by Jon Silpayamanant on June 17, 2009 at 12:56pm
Yeah, David--I was told one thing when we agreed to play the Whammy Bar, but got another story after we played--don't need to get into the details here, but I hope they do get their old crowd back then it might be somewhat profitable to play there.
David Bagdade Comment by David Bagdade on June 15, 2009 at 4:28pm
Yes, it has indeed re-opened. I'm very happy about that. I'm somewhat less happy about the pay policy employed by the Whammy Bar for many of its shows...not wanting to get into public details, but I know, Joh, from your previous comments that you would be less than thrilled about it as well.
Jon Silpayamanant Comment by Jon Silpayamanant on June 10, 2009 at 1:48am
The Music Mill has opened back up and is trying to draw some of their former clientele back. We just played there last month (the Whammy Bar) and ha no idea what to expect, but apparently it just re-opened at the beginning of May--had I known that I might not have scheduled us there so soon after the re-opening.
David Bagdade Comment by David Bagdade on February 9, 2009 at 11:27am
Here's an update which might unfortunately be of interest. I mentioned in my earlier response that three venues on our circuit have closed. Since then, two more have closed (one, Sam's Saloon, sent an email this weekend saying their closing was effective immediately), and a third will no longer offer live entertainment, preferring instead to hold poker tournaments. Also, the Music Mill is going by the wayside as well. This contraction of venues will inevitably result in bands being pressured to play for less -- it's basic supply and demand. The number of buyers is steadily decreasing, while the number of sellers remains constant. Not good.
David Bagdade Comment by David Bagdade on January 2, 2009 at 4:44pm
Thanks for bringing these issues to the forefront, Joh. I look forward to your future contributions and to others' comments on this situation.
Joh Padgett Comment by Joh Padgett on January 2, 2009 at 1:59pm
Excellent comment there David, the situation you refer to is the subject of an upcoming post on the topic of venues, the role of radio and local support for musicians which I will be writing on in the next few days here on Smaller Indiana. My Music Biz 2.0 series here is designed to provoke discussion amongst working musicians on SI and beyond to come up with a way to strategize how to improve our collaborative efforts to help support each other in the new business climate.
David Bagdade Comment by David Bagdade on January 2, 2009 at 1:45pm
Joh, your post raises a number of excellent points. I agree with your statements concerning cafe venues which pay little or nothing, and the undercutting effect caused by musicians who are willing to perform under these circumstances. However, I think the problem runs deeper than that. Many nightclub owners apparently feel the same way as the cafe owners. I have been playing live for thirty years, and I performed more than 100 times this past year. I can't tell you how many gigs I've done at bars where four bands split the take at the door. The problem in Indy is that there are many more bands than there are venues, and it's a simple case of supply and demand. If my band doesn't want to do a gig where we split $50 amongst four members, it's no problem for the venue. They'll find a band who will, and they'll have no trouble finding one. It was just as bad in Chicago when I lived there. My bands here have done a number of low-money gigs for the "exposure" or for other reasons. If we want to make money, though, we need to either hit the private circuit or find venues outside Indy, where the supply of bands is not so big and the market value is substantially more in the bands' favor. This is not just wannabes undercutting more established musicians (though I agree, Joh, that this is a problem). The process of paying dues requires that talented bands with pro talent and aspirations play fifty dollar gigs as (hopefully) a step in the process toward five hundred dollar gigs and beyond. My main band has been fortunate enough to be able to charge $600 to $800 for bar gigs where sound is provided and $800 to $1000 when we have to bring our own sound. Of course, we can only get that in Anderson, Elwood, New Castle, and so on...almost never in Indy, at least not in the bars. Moreover, this situation is probably on the way down, as three venues on our '07-08 circuit have closed. So I think your concern about the market for musical performance heading downward is highly valid, and for more reasons than you indicate in your well-reasoned post. Most club owners don't know the difference between a $100 band and a $600 band unless the latter band can demonstrate its drawing power. All things being relatively equal, which band do you think the venue will favor?

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