A discussion I've been having elsewhere here on Smaller Indiana has brought up a number of issues I have long been meaning to address with a blog post that I would like to discuss at this time. I have worked for more than 20 years as a keyboardist, live audio tech, recording engineer and producer as well as a nightclub DJ. The music business has done a complete transformation in that time with the online revolution and I have worked to maintain my edge there as well, working as a web developer who specializes in musical projects.
The biggest challenge a musician faces these days is gaining exposure for their music once they have finished recording. As much as the business has changed with regard to distributing recorded material, there is one area of the business that really has not changed that much despite the turmoil in the rest of the business. That segment is the live music category.
Live music performed by actual humans with instruments is the one constant that our business will always maintain no matter how automated you make everything else. There is no substitute for live performance. This is why the fastest growing segment of DVD sales is live concert DVDs.
There is a nearly magical connection that is formed between a fan and a musician performing live. The human ear hears so many frequencies that the limitations of recording technology cannot possibly "ring your ear" quite like the way hearing a song performed live will. The direct effect that occurs at a concert is a deeper emotional event than simply listening to a song, you can feel physical symptoms at a concert you will never feel at home with the stereo cranked to ten.
This is even true of smaller live events like at a nightclub or coffee shop environment where a live musician or band is performing. These more intimate performances can serve as a way for non celebrity musicians to find an audience for their creative works, creating opportunities to sell their CD or other merchandise and creating an opportunity to capture video of the performance to use in your social networks to drum up interest in your latest works.
However, perhaps in part due to the online revolution in music and the advent of peer to peer sharing of music I have noticed a trend in the local market for live music that disturbs and annoys me greatly which needs addressed. That trend is the expectation by business owners who own coffee shops, cafes and other small food service businesses who ask musicians to come perform in their venues for free or next to free.
The theory these small business owners are operating under is that by offering musicians a place to perform they are providing valuable exposure to the musicians' music so why should they have to pay them? Well, you pay your other staff when they perform their duties you requested, why doesn't the musician deserve the same?
Some will argue that the musician can sell a CD or a tshirt while at the venue in exchange, unfortunately, many of these coffee shops and cafes will not allow you to do so and will only allow you to display a banner or hand out flyers with your web address on it. What incentive does a musician who has worked hard to learn their instrument and create songs to entertain with have to perform for free under such circumstances?
Some musicians will go along with this, and that is unfortunate. The very limited amount of exposure the musician who performs for free gets usually does not translate into money later. I also understand many musicians will play for free just to play, and for those kind hearted souls who do this, God bless you, but for the folks who are trying to make a living out of performing this undercuts their fellow musicians and creates an unfair trade barrier. When the market price for musical performance services reaches zero, the professionals will find work elsewhere and the music will die just a little more.
Music consumers must learn to respect the value of professional musicians. Amateur musicians not serious about a career in music who will play for free must learn its ok to accept payment for performances and should insist that their services not be exploited for free in order to balance the market for live music. If the live music market goes the way of the recorded music market, the music industry as a whole will die for good. I for one hope it never comes to that.
Tags: bars, cafe, coffee, entertainment, live, music, nightclubs, performance, shops
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