Making people and ideas findable
Clever Viral Advertisement Campaigns
I saw this outdoor advertisement in the parking lot of Robert's Camera, Downtown Indianapolis several days ago and thought it was funny. I did not think too much about it but yesterday I took a photo with my Blackberry and decided to dig into it a little bit. It did not take me too long to get the backstory. Apparently it was a viral marketing campaign for one of Court TV's programs (Via Snopes) I will admit that it worked on me. I came home, turned the computer on, and tried to find out more about the billboard. I think this is a clever use of outdoor advertising to drive traffic and build awareness.
See some more on Flickr
Add a Comment
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Comment by Shelly Rice on November 1, 2009 at 7:17pm - "A" for creativity------but I can't help feel sorry for every Steven in Indy!
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Comment by Michael R. on October 30, 2009 at 8:41am - If Emily had a hot meal ready for me when I came home every once in awhile I wouldn't have to go out to get my sustenance.
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Comment by PK Koduri on October 29, 2009 at 4:02pm - No - I had to find it on Google after I came home.
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Comment by Amy Stark on October 29, 2009 at 3:57pm - Was there no mention whatsoever about the show?
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