I've learned plenty of things this year (not that there's anything wrong with it) and one of the most striking is the power of New Media. And not just in some abstract, isn't-this-cool-sense. I started posting random jokes, links, and forecasts on Facebook and Twitter. Now I have a creative outlet that allows me to directly interact with viewers, listeners, non-viewers, non-listeners, weather fans, people who could care less about the weather...on and on. I don't have to blow money on a consultant. I find out right away what people respond to. It's not plastic, and it's not micro-managed. I've found Content is king, and nothing is a one-way broadcast. The conversations meander, sometimes there's no point, often the responses are ten times funnier than what I first wrote... You can't focus group it, predict it, format it, control it. Guess what? It's like LIFE.Add a Comment
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Started by Pat Coyle in Media: mass and social. Last reply by Steve Stuck 1 hour ago.
Started by Paul Waltz in Marketing, advertising and branding. Last reply by Adam Yale 5 hours ago.
Started by Carla Feagans in Non Profit: events, news, ideas 11 hours ago.
Started by Evan Burke in Design. Last reply by Marita Topmiller 14 hours ago.
Started by Theresia Whitfield in Business 14 hours ago.
Started by Pat Coyle in Politics. Last reply by Marita Topmiller 15 hours ago.
Started by ashan jay in Classifieds - blatant self promotion. Last reply by ashan jay 18 hours ago.
Started by Pat Coyle in Events for the creative class. Last reply by Kevin McCracken 1 day ago.
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Started by Elizabeth Audet in Non Profit: events, news, ideas 1 day ago.
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