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Joh Padgett

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Top 5 Signs You've Goofed Your Social Marketing Campaign

How do you know when your efforts to market your product or service have gone too far when using social networks to promote your brand? There are many signs to look out for that will let you know you've crossed the line from innovative and cool to spammer and online pariah. Here are the Top 5 Signs You've Goofed Your Social Marketing Campaign:

  1. Losing Friends and Followers

    One of the best signs you've been a little overzealous in your online pitches is
… Continue

Added by Joh Padgett on July 6, 2009 at 5:07am — 2 Comments

7 Reasons Why Conformity Is Bad

In light of the infectious rash of posts with 7 things about yourself that has been clogging my Google Reader feed from Smaller Indiana I have decided to give you all 7 reasons why conformity is bad. 1) Unimaginative. Simply doing a blog post that has been done by everybody else on this site in an effort to discuss yourself is a little bit self serving and ridiculous. The rules of the site prevent you from actually touting your own work here, so I see this meme as an attempt to do just that thr… Continue

Added by Joh Padgett on January 31, 2009 at 6:39am — 3 Comments

Music Biz 2.0: Musicians vs The Industry of Cool

One of the best movies about rock n roll as a business is the great film Almost Famous. It's the story of a young music journalist covering his first major label act, the fictional band Stillwater, which is supposed to be an amalgamation of 70s bands like Led Zeppelin, The Who, Queen and others. Anyway, one of the greatest lines in the movie comes from the character Lester Bangs who is a real life legendary writer, editor and founder of Creem magazine, the premier fan magazine of the era. In a… Continue

Added by Joh Padgett on January 17, 2009 at 1:18pm — 8 Comments

Music Biz 2.0: The Crowded Playing Field

In previous segments of this series of blog posts on the modern music business I have discussed The Local Impact of Big Box Music Shops and The Economics of Live Music Entertainment. A common thread running through both posts is a connection to a subspecies of musician that I refer to as Instrument Owners. I should warn you now… Continue

Added by Joh Padgett on January 2, 2009 at 1:45am — 7 Comments

Music Biz 2.0: The Local Impact of Big Box Music Shops

When I was growing up here in Indy finding a local music shop to buy instruments and accessories was a fairly hyper local affair. I grew up on the east side and my local music store was Thompson's Music at the Eastgate Mall, which later on became Indy's Music House which is now sadly defunct. I took my first piano lessons at Thompson's Music which had a full line of instruments from amps to xylophones. I will never forget the day I heard the Korg PolySix synthesizer someone had brought in to se… Continue

Added by Joh Padgett on December 28, 2008 at 10:59am — No Comments

Music Biz 2.0: The Economics of Live Music Entertainment

A discussion I've been having elsewhere here on Smaller Indiana has brought up a number of issues I have long been meaning to address with a blog post that I would like to discuss at this time. I have worked for more than 20 years as a keyboardist, live audio tech, recording engineer and producer as well as a nightclub DJ. The music business has done a complete transformation in that time with the online revolution and I have worked to maintain my edge there as well, working as a web developer w… Continue

Added by Joh Padgett on December 26, 2008 at 11:51pm — 9 Comments

Wir Sind Gefickt

Cross posted from Bloosiers and Blue Indiana

How's about a little Black Monday cha-cha in the financial markets? Well kids, hold onto your wallets because it is only getting worse from here on out. The insurance giant AIG is making noise about going under, the Merrill Lynch sale to Bank of America announced t… Continue

Added by Joh Padgett on September 16, 2008 at 12:06am — 2 Comments

Layman Media Recent Projects - May 2008

Layman Media recently completed a couple of exciting projects for a pair of Democratic Party candidates in Indianapolis which put us in the spotlight in our home market. Layman Media provided Social Web Identity Management and Internet Coordination services to the Dr. Woody Myers for Congress campaign and the John Barnes for State Representative campaign as well.… Continue

Added by Joh Padgett on May 15, 2008 at 5:23am — No Comments

Blogging the Indiana Primary Election From the Inside

Political blogging as a full time job is turning out to be a rather interesting experience for me. I may have neglected to mention this here prior to now, but a few weeks ago I accepted a position with the Dr. Woody Myers campaign as their Internet Coordinator for the campaign. I am actually no stranger to such work, I was briefly the Communications Director for Barry Welsh… Continue

Added by Joh Padgett on April 15, 2008 at 1:22am — 3 Comments

Friday Dissonance: Springin' A Leak

Cross posted from Dissonance Posting has been light lately due to some business developments, for that I apologize, but life will be slowing down soon and I will be back in no time full force. In the meantime, enjoy your Friday Dissonance this week. I figured I would take a new approach with these playlists and start to put some more thought behind the picks on each playlist to provide a bit of a narrative to the week's news stories. First off on… Continue

Added by Joh Padgett on March 21, 2008 at 6:30am — No Comments

Friday Dissonance: 2008 RnR Hall of Fame

Cross posted from Dissonance Fellow Hoosier rocker John Mellencamp is being inducted come Monday into the Rock N Roll Hall of Fame at the traditional induction ceremony in New York City. From the Anderson Herald-Bulletin, one of the last bastions of actual Hoosier journalism:
Hoosier rocker John Mellencamp has positioned himself
… Continue

Added by Joh Padgett on March 7, 2008 at 4:11pm — 2 Comments

Tunes For Your Work Week

Cross posted from Dissonance
Here are some music videos to get your toes tappin' and your fingers klackin' on the keyboard. This is going to become a regular feature with new videos added to the mix every week. Enjoy! Continue

Added by Joh Padgett on March 4, 2008 at 3:18am — 3 Comments

Friday Dissonance: Recollecting the Record Collection

Cross posted from Dissonance This week the Friday Dissonance playlist is all about remakes of older tunes from a previous record collection. These are songs performed by modern artists from yesteryear that have been reimagined and updated for modern musical tastes. Enjoy this week's playlist and if you would like to create a playlist of your own, be sure to head over to Seeqpod to build your own playlist us… Continue

Added by Joh Padgett on February 29, 2008 at 1:40am — No Comments

RIP Music Business 1.0 1876-2008

Cross posted from Dissonance
Today in New York, 500 music company executives gathered for a historic conference at which the music business as we have come to know it was declared dead. Born in 1876 with the introduction of player piano rolls, the recording industry has fallen on rough times in the face of digital competition. Consider that the following statements were made at this gathering which were uncontroversial and would have been con
… Continue

Added by Joh Padgett on February 28, 2008 at 3:26am — 4 Comments

Friday Dissonance: Old School

This week the Friday Dissonance is a throwback jam session. I got to feeling kind of old school this week and felt like we needed to blow off some steam with some solid gems from back in the day. Any day. Oh hell, just shut up and dance!



Cross posted from Dissonance



SeeqPod - Playable Search Continue

Added by Joh Padgett on February 15, 2008 at 12:07am — No Comments

A Client Scores National Ink

Since one of the goals of Smaller Indiana is to showcase what Indiana companies are up to, as well as a chance to toot your own horn a bit when good news is able to be shared, I thought I would post the link to the WIRED article from yesterday about my client former L7 lead singer Donita Sparks' new venture CASHMusic… Continue

Added by Joh Padgett on February 14, 2008 at 4:55am — 2 Comments

Support Your Local Free Press Project!

I wanted to tell you all about an exciting new project I am involved in that has great potential to transform the local media market in Indy and across Indiana. Since I was a pre-teen child I have been fascinated with newspapers, television newsmagazines, the nightly news (local and national) and generally been a news junkie. I tend to think an informed citizen is a better citizen and I have been passionate about the cause of an unfettered free press from a very young age.

The Indy Free… Continue

Added by Joh Padgett on February 10, 2008 at 1:38pm — No Comments

Friday Dissonance: Musical Musings

Cross posted from Dissonance

Against Me!
"White People For Peace (Butch Vig Mix)"

Welcome to the first installment of what will be a weekly playlist and video selection from my new music blog Dissonance. This week I have selected a small variety of tunes which I have played over the years in my work as a nightclub DJ, or that

… Continue

Added by Joh Padgett on February 8, 2008 at 1:10am — No Comments

Should You Start A Blog For Your Business?

I've seen some discussions and comments around here (and participated in a few) regarding effective online marketing efforts and have seen a lot of discussion of the merits of email marketing, improving the copy of your company website and other suggestions. However, in all of these discussions no one has yet discussed business blogging as an effective marketing tool for any kind of small business.

Business blogging is becoming a major new way to market yourself, your company, even you… Continue

Added by Joh Padgett on February 7, 2008 at 5:48pm — 4 Comments

Your Best Business Practices

I recently had occasion to go shopping for an email list solution for a client and thought the process through very thoroughly. Should I process the list which has about 5000 names on it via our webserver? Should I go with a hosted solution off site? Should I outsource it to an email newsletter specialist company? The choices were pretty expansive for what seems like a pretty straightforward problem.

I decided to put it out to a specialist. My client is a musician and has a promising ne… Continue

Added by Joh Padgett on February 6, 2008 at 2:44pm — 8 Comments

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