With Internet usage up by almost 133% in North America since the dawn of the new millennium and almost three quarters of all Americans using the internet on a regular basis it is no doubt that the Web has come to be a mainstay of how we conduct life and business. With the way Websites and Internet based applications have exploded over the last decade and a half, the world has not seen advancement in the wealth and ease of access to information like ever before. There also seems to be nothing tha…
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Added by Bjorn Carlson on November 13, 2009 at 4:07pm —
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It's out! The Tweeter's Almanac, subtitled "The Great #Indiana Initiative of Aught Nine", edited and spearheaded by Indianapolis "Twitter Ninja" Amy Stark, is now available for
purchase here.
Stark is one of the leading Twitter users in Indiana, in terms of the number of people who follow her updates. The Tweeter's Almana…
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Added by Rick Wilkerson on October 16, 2009 at 12:01pm —
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I wasn't that interested in Google Wave until I realized I had been left out in the cold. Now I feel so...September 2009.
Yesterday, I started reading what people have to say about the new wunder-app. Most recently (a few minutes ago), I discovered the
Ars Technica review of Google Wave.
Couple things I have to say.
First, email is not antiquated. Sheesh! Now I really feel old. Seriousl…
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Added by Bill Bean on October 3, 2009 at 5:00am —
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Your boss doesn’t pay your salary – your customers do. Keeping your customers happy is the main goal for all marketing and sales activities, including customer service. Recent technologies have given customers more power than ever before, thus making sure your presence on the web exceeds their expectations has becom…
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Added by Jillian Koeneman on September 30, 2009 at 11:00am —
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Knowing your company’s core competencies and specialties are more important than ever. The key to your successes and doing your niche better than everyone else requires that you focus on your customers and business. Soper+Smith specializes in creative services and that’s the only thing that we focus on. We are not lawyers, accountants, CPA’s or financial advisor. We understand that all of these elements are vital to our company’s lifeline but we cannot afford a staff to handle everything from ta…
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Added by Mike Soper on September 30, 2009 at 10:58am —
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I have seen several requests in this group for software development, website design and would like the group to know that Subnet Consulting Inc and our Parent Company Liquid Software Inc. can manage just about any project you have or need assistance with for either custom software development or website design. We have been incorporated since 2002 based in Fishers Indiana and have our own product line of 15 web based software modules written in ASP.Net for small to medium sized businesses.
We p…
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Added by Craig Severance on September 28, 2009 at 2:15pm —
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I just returned from a week's vacation. I spent some of the time reading
"100 Best Business Books of All Time". After about thirty 2 page summaries I noticed an overall trend- focus. The difference between successful and unsuccessful people and organizations is clearly pegged to their ability to focus. This extends to their "
Hedgehog" as well as th…
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Added by Jeb Banner on August 17, 2009 at 2:00pm —
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I try not to make a habit of blatantly self-promoting Noobie in my blog but I think an exception arises every so often. This blog post is one such exception. I promise to keep it short and sweet.
Recently, Express Employment Professionals hired me to build a quick-start web site for them. The end result is one of my proudest web site accomplishments.
And I even got some pretty cool free press out of it. Check it out...…
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Added by Patric Welch on August 11, 2009 at 6:30pm —
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By Jim Mathews
It is my intent that every day I learn something new. Sometimes this experience can come from a book or walking out the door. Today I leaned a whole lot from a website called Ted.com. I found this to be one of the most sophisticated and time well spent website I have seen in a long time.
My journey through Ted started out with a video that discussed the origin of the World Wide Web twenty years ago by…
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Added by Jim Mathews on August 7, 2009 at 11:35am —
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We’ve been doing a lot of re-branding exercises here at Effect lately. Our graphic designer has been testing multiple new logo concepts. Yesterday he printed out some logo variations and taped them to the wall for us to look at and give feedback on.
I found myself looking at the logos differently depending on where I saw them (online vs on the wall). In addition, having the…
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Added by Jillian Koeneman on August 7, 2009 at 10:17am —
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“In the end, you make your reputation and you have your success based upon credibility and being able to provide people who are really hungry for information what they want.” - Brit Hume
Credibility is one of those things in life that can take years to build and only moments to destroy. With your Web site acting as a lasting first impression to your potential customers, it’s important that your Web site help establish and maintain credibility for your business.
Here are seven way…
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Added by Jillian Koeneman on August 6, 2009 at 11:27am —
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While it is beneficial to look internally to see how your brand is evolving, it is just as important to analyze how your brand is promoted. Often times when we begin working with a new client we see multiple vendors involved in the marketing component of a business.
Once you begin promoting your brand, it is easy to hire a person to design your logo, another person to design your web site, and still someone else to design an ad that appears in a publication. The challenge you may face when hiri…
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Added by Leila Wheeler on July 15, 2009 at 12:59pm —
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When it comes to maintaining a brand, consistency is key. However, it can become difficult to ensure that that consistency is achieved when multiple marketing pieces are used to communicate with clients.
One way to evaluate where your brand is at is to conduct a brand audit. A brand audit takes an in-depth look at your marketing pieces, both individually and as a whole, by analyzing their components, including color, logos, graphics, copy, messaging, etc.
How do you conduct a brand audit?
Tak…
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Added by Leila Wheeler on July 15, 2009 at 12:26pm —
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Many companies and organizations with a web presence are now starting to move forward with their web standards. This means more interactive site, better management of content, and the use of better software. Each stage in web development starts with the needs of the client and user, but sometimes those needs can not be met as easily as they should.
Currently, there are more than four browsers (with 3+ versions of each) that must be kept in mind when developing for the client. Most current brows…
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Added by Timothy Skaggs on July 14, 2009 at 1:59pm —
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For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business, and in the next three weeks, I’ll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably.
1. Yo…
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Added by Susan Baroncini-Moe on July 3, 2009 at 10:06am —
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Local web marketing and "connections company" Media Sauce is a true gem. We are lucky to have innovate firms like them, along with Exact Target, Firebelly, RoudPeg, Brandswag and others who frequent SI and are at the vanguard of the social media revolution.
But just because you have successful visionaries plugged into the same surge suppressor doesn't mean your statements are correct. A friend of mine says "everyone has a right to be wrong," while this may be true, we also have the right to say…
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Added by Mike Magan on June 10, 2009 at 11:00am —
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Purdue team recreates D-Day battlefield, launches learning environment where information searches for user…
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Added by Sorin A. Matei on May 28, 2009 at 2:42pm —
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I had the opportunity to listen to an interesting panel discussion the other day. The conversation was on the business of auto racing. As an avid IndyCar fan, I was an eager listener. Today’s world racing has being hit hard by the same recession we all have been living through.
Much of the presentation focused on the benefits that sponsors received by supporting a racing team. All the panelists agreed that in addition to getting your name on a race car, it is important to have an ‘activation’ s…
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Added by David Anderson on May 14, 2009 at 7:00am —
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Followers of my blog often have to put up with stories about my kids and how they embrace technology. And while I think it is great that my 5 year old knows how to shoot video of his brother's basketball game on a Flip Video, there's a lot of things concerning my kids and technology that worry me.
Like the Internet.
Sure, I thought it was cute when my kids figured out how to use a computer and mouse to play games on Playhouse Disney and PBS Kids. I even enjoyed watching them come up with names…
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Added by Patric Welch on May 4, 2009 at 6:09pm —
2 Comments
Much is being made of a recent
Nielsen survey which found that 60% of new Twitter users do not return after 30 days. The report provides evidence that the resulting 40% retention rate will limit growth, to no more than 10% of internet users. While this is a graphically compelling argument, Nielsen–like so many Twitter critics–completely misses the point.
Nielsen uses a common false dichotomy by comparing Twitter to Facebook and MyS…
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Added by Rick Wilkerson on April 30, 2009 at 2:39pm —
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