Over the holiday, I went and saw a movie with my wife called “The Blind Side”.
You’ve seen the trailers. It has Sandra Bullock, Tim McGraw and a gigantic African American high school student from the wrong side of town.
I wasn’t interested in seeing this movie at all. The reason was that I already knew exactly what was going to happen. So did you.
Here’s what I thought the storyline would be – We are introduced to a disadvantaged poor kid from a bad part of town. The odds are stacked against…
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Added by CJ McClanahan on November 30, 2009 at 9:49am —
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This blog is an example of simple exercise that I took our Account Executive through last week. She is building her portion of our business from scratch, and if she wants to get immediate sales, she is going to have to beat the pavement. Yes, Beat It – just like Michael Jackson.
This blog may not be for executive leadership, but it is for any business owner who wants to survive the re-prioritization of corporate dollars spent by generating new leads and immediate sales fast!
Here are the top 1…
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Added by Jamar Cobb-Dennard on November 20, 2009 at 7:32am —
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"It has taken nine months worth of social networking strategy, preparation, creative, acquisition, production, broadband and web development rise to its peak. Our efforts on the launch of,…
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Added by Pat Coyle on November 19, 2009 at 3:00pm —
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marketing gravity- “recession buster idea” #1
Posted on | November 16, 2009 | No Comments
Q: How do you generate more P.R., name recognition, product awareness, networks, clients, referrals, “fans,” blog readers, followers on Twitter, etc. ?
A: Marketing Gravity. That’s how! That’s the key!
Marketing Gravity is a concept I learned from a genius named Alan Weiss of Summit Consulting. This diagram is my updated version of a diagram Alan created years ago.…
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Added by Matthew A. Griffith on November 16, 2009 at 7:00pm —
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I am horrible at taking care of my yard. I am pretty amazing at a lot of things, but creating a fantastic green space is not one of them. I’ve got weeds – multiple brands of them, a jungle-worth of random animals, fungus, dying and diseased trees, and of course a litany of insects.
Hey, wanna come over for an outdoor barbeque? Didn’t think so…
Anyways, I decided that next year is the year that I am going to conquer this thing called having the “perfect lawn”. Due to years of neglect, I have a…
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Added by Jamar Cobb-Dennard on November 12, 2009 at 9:46am —
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I saw the new Michael Jackson documentary this weekend; it was awesome! If you are a fan of Michael Jackson’s music, the two hours that you will spend in the movie theater will be some of the most entertaining time you will enjoy this fall.
It was so entertaining, that the man sitting behind us was tapping his foot, popping his fingers, singing, and DANCING for the entirety of the movie... Yes, the entirety.
The best part of the film is that we get to see MJ when he is not on his ‘A’ game. We…
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Added by Jamar Cobb-Dennard on November 12, 2009 at 9:44am —
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SUBLET SPACE—AVAILABLE JAN 1, 2009
375 or 750 Sq. Ft.
4th Floor, Building D
Stutz Business Center
10th St. and Capitol Ave., Indianapolis
Beautiful view of downtown skyline
$280 per month for 375 sq ft or $560 for 750 sq ft - includes utilities
• Space shared with two tenants – total office sq. footage is 1,200 sq. ft.
• Free tenant parking in gated, secured lot
• On-site restaurant
• Conference room meeting space available on-site
• Refrigerator, water cooler and microwave
• Managemen…
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Added by Theresia Whitfield on November 4, 2009 at 4:45pm —
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Last night at the Rainmakers Main Event,
Lorraine Ball of Roundpeg spoke about our local economic eco-system. She asked each of us to list three businesses we would miss if they were to close up, and it really started making me think what part I can play to make sure this doesn’t happen to the three I listed. First thing I can do is to make sure everyone within my circle or “tribe” knew how much I appreciated my three – and even though I thin…
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Added by Serina Kelly on October 28, 2009 at 12:00pm —
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Short, shorty, tiny, pint-size, munchkin – these are all words that I forbid my son from calling me since the age of seven. I knew he was going to be over six foot tall and well, I’m five foot. Maybe a half an inch or inch more, but really, at this size it does not matter. I also ma…
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Added by Lisa K McDonald on October 24, 2009 at 10:05am —
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When midterms came out the Head Varsity Baseball Coach emailed me about my son’s grades a few days later. (This coach is great, he really keeps tabs on his boys and helps ensure that they are a positive reflection of the team, the school and the community.) When I told Jake about th…
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Added by Lisa K McDonald on October 24, 2009 at 9:30am —
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Mike Mountford, CEO of the $30 million company AllAmericanDirect.com, started a multi-million dollar high-margin division of his business, by anticipating the ‘next needs’ of the market.
Here’s how he did it: Mike has owned a company in the satellite TV industry for over 25 years. Three years ago, a major provider of satellite TV was about to lose their ability to broadcast a certain group of television stations signals. Mike heard this news and actively thought about what he could do to solve…
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Added by CJ McClanahan on October 22, 2009 at 10:28am —
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I love snorkeling. One of my all-time favorite life moments was a day spent snorkeling with my wife in the Florida Keys. The scenery was breath-taking and I could have spent hours swimming around watching the array of wildlife.
What does that have to do with business? I had a long conversation today with a man who I consider a mentor, and we were talking about long-range planning and vision (and how it's easy to get off track). I mentioned to him that I had been working away too hard in my busi…
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Added by James Friesen on October 21, 2009 at 12:43pm —
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We are all heavily swayed by words. They influence what shows we watch, the foods we buy and the decisions we make at the ballot box.
As a conservative, the most frustrating thing about the election of Barack Obama was not that this nation chose a liberal politician who fundamentally believes that a larger government is the key to our challenges. What drove (and continues to drive) me nuts is that people voted for and support President Obama because of what he says, not what he does.
Political…
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Added by CJ McClanahan on October 20, 2009 at 9:37am —
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Never forget that ‘perfect’ is the enemy of amazing.
Are you waiting until you have everything mapped out ‘just right’? Do you ‘think’ and ‘consider’ and ‘discuss’ and ‘plan’ and ‘revisit’ until days turn into weeks, weeks turn into months and suddenly a year has passed, your energy is drained and you’re more frustrated than ever?
Waiting for ‘perfection’ will be your greatest obstacle in creating something amazing.
Get started now. Will it be perfect? No. Will you make mistakes? Yes. Keep mo…
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Added by Angela Phebus on October 16, 2009 at 2:06pm —
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Do you feel overwhelmed with too many choices?
It’s harder to find your direction when you have a million ideas flying at you. I don’t like eating at restaurants where the menu is the size of textbook. Even when I figure out what I want, there is always someone else at the table who feels compelled to read every single item on every page…and the more they read, the more unsure they become about what they want to order.
When you’re trying to figure out how to market your business, you probably ha…
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Added by Angela Phebus on October 13, 2009 at 3:53pm —
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Fellow Smooshiers,
As the President and CEO of BitWise Solutions for over 16 years, I have worked with many professionals from many parts of the nation. However, as I look back, I recognize the immense value that fellow Hoosiers have brought to the table over countless projects and engagements. The unique Hoosier spirit is made up of hard work, dedication, and innovative ideas, all things we cultivate here at BitWise. Our current team is made up of some of the brightest minds in Indiana with re…
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Added by Ron Brumbarger on October 7, 2009 at 4:04pm —
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Many people become business owners so they don’t have so many rules. So they didn’t have to bow to “the man.” Well guess what you still have an “Uncle” whose rules you have to follow. Rules such as the Equal Employment Opportunity Commission (EEOC), the American Disabilities Act (ADA, Fair Labor Standards Act (FLSA), At- Will employment (which does not mean you can terminate without liability) and more. As a business owner you need to be knowledgeable about what those specific rules are and how…
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Added by Laina Molaski on October 5, 2009 at 8:30am —
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I had a conversation earlier this week with a business owner who wanted to use the blog section of his new website, but was worried about whether he’d be able to blog enough.
How often did he think he needed to post? Three times per week, he’d been told. And he was pretty sure he wasn’t going to be able to keep that pace, so he was afraid to even start.
I assured him that while 3x per week is often suggested as the minimum threshold for obtaining maximum search position, it was hardly necessar…
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Added by Rick Wilkerson on October 2, 2009 at 3:50pm —
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Working in public relations, I am always interested in public perception of the media. So after reading the INSIDE iNDIANA BUSINESS article "
Media Low Light: Do Readers Really Believe?" by contributor Kyle Elyse Niederpruem, President of
Kyle Communications, Inc., I started thinking about how much I "trust" the accuracy of the stories I read…
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Added by Kristen Horton on October 1, 2009 at 11:00am —
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So many people do not know what Multiple Sclerosis is. Even less know that orange is the color representing Multiple Sclerosis. However, you would be surprised to find someone who didn’t know that pink was the color to represent Breast Cancer.
That needs to change!! We need orange to be just as recognizable as pink!!
Over the next twelve months my team and I are comitted to raising the level of orange awareness by creating new slogans and logos. We want one new slogan/logo to come out each mon…
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Added by Laina Molaski on October 1, 2009 at 9:58am —
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