Have you seen a blog post that looks like they took the text from their latest ad and just dumped into the blog? Or a press release? Maybe a brochure? Or even a catalog item or items? Please don’t do that!
But you want to use your blog to promote your business (honestly, that’s why most businesses do a blog, right?).
You can. Just be original. Re-write it! Make it a casual tone rather than a “push the message out” tone. Write it in first person; add some fluff or personal statements. Be friend…
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Added by Serina Kelly on November 16, 2009 at 7:30am —
2 Comments
In the style of
Hollywood disaster flicks, October saw the coincidental release of two contests intended to highlight Indiana’s best blogs. One competition, sponsored by
Linking Indiana, features sixty-seven candidates divided into ten categories. Despite its name, the
Top 50 Indiana Blogs pro…
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Added by Robby Slaughter on October 26, 2009 at 8:56pm —
54 Comments
I remember when I first looked over the details of a job I was applying for, one that eventually became my full-time career. There was a list of ten items that briefly mentioned my job duties: coordinate quarterly trainings and newsletters, keep website content current, plan and coordinate an annual conference, etc. As if that was not enough in itself, the very last (and very small box) said "various other tasks." Who knew that various meant so much? I'm currently working on getting equipment so…
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Added by Sara Croft on September 22, 2009 at 8:12pm —
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If I've met you in person through a Smaller Indiana event I was representing me, myself and I: Penpoint Communications Studio. I served as a Marketing Consultant from 2001-2009 and enjoyed the diversity of projects and clients I was blessed to work with.
I not only loved what I did, but who I had become - a valued sole practioner living on 100 percent commission. The romance of working on HD video or a press release from an office with antque floors, away from home was almost as great as gettin…
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Added by Mike Magan on September 15, 2009 at 10:00am —
3 Comments
Get Profiled: Create facebook, twitter, and myspace accounts ASAP. This will help to create a following of people who want to hear about your company. Start special interest groups and fan pages that you can use to talk about your products/services and build a bigger audience.
Make Yourself A Star: With the lowering prices of digital video cameras and sites like youtube and blogtalkradio you can build your credibility and became an online star. Becoming an online star will help yo…
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Added by Will Hardison on September 14, 2009 at 10:25pm —
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Many people got to hear local blogging expert Douglas Karr at the recent Blog Indiana event. For those of you who didn't, here's a must have resource.
I just started reading
25 Steps to Blogging for SEO, an e
book about successful business blogging by Douglas Karr (with the help of Bryan Povlinski) Though I haven't finished it yet I can say without hesitation that
if you are a small business owner and considering a blog f…
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Added by Bill Bean on September 9, 2009 at 3:32pm —
4 Comments

I subscribe to a lot of blogs that I love to read on a regular basis. They range in topic from online marketing and web strategy to dog rescue and advocacy. But there is one thing they all have in common - sticky content.
Sticky content is created from a mashup of valuable information in an easy-to-read format th…
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Added by Jillian Koeneman on August 28, 2009 at 9:35am —
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I'm having a good time at BlogIndiana, seeing old friends, making new ones. I'll upload new photos as I take them. I'm taking them with my cell phone, so I apologize for the lack of, well, goodness.
Find more photos like this on Smaller Indiana Continue
Added by Erik Deckers on August 13, 2009 at 10:44am —
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I have revised this post because I made a commitment to myself and this community that I would blog helpful and informative content. I felt that my original post crossed the line and became more of an argument that could be argued endlessly between ghost bloggers and myself. I don't wish to inspire that type of dialogue.
Since blogging and social media provide a great opportunity to establish brand loyalty, customer service, customer confidence, and direct communication, they need to be handled…
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Added by Shawn Neal on August 5, 2009 at 3:51am —
27 Comments
I'm nuts, I know.
A couple weeks ago I resigned from my job as VP of Blogging Evangelism at Compendium Blogware. You can read more about the decision on my blog... it's a win-win for Compendium Blogware and for the new Agency I'm launching.
Resign from Compendium Blogware?
Wish me luck!
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Added by Douglas Karr on July 18, 2009 at 1:19pm —
4 Comments
I know there has been alot of talk on the effectiveness of using
Twitter,
Blogging, and other
Web 2.0 strategies to help raise awareness of ones website and or business. So I thought I would share with every one who is interested the results from
KS Design's Google Analytics reports.
Now for some…
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Added by Ernest Rando on May 8, 2009 at 5:00pm —
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New Compendium Client HH Gregg is having an essay contest and will give away a new kitchen for your mom if you can explain why they should :-)
Got to the
HH Gregg Blog post here and enter. Today is the d…
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Added by Chris Baggott on May 7, 2009 at 7:58am —
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Greetings my name is Ernest Rando. Last night I read an article in the NY Times: “Tweeting Becomes a Summer Job Opportunity” By STEPHANIE CLIFFORD Published: April 19, 2009 in reference to Pizza Hut Inc’s latest job opportunity. Then I got to thinking… (I am always thinking) How many companies in central Indiana could possibly benefit from such a summer marketing campaign? How many local Indiana Events are going on between now and the fall. How many smaller companies out there have important com…
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Added by Ernest Rando on April 27, 2009 at 4:48pm —
1 Comment
Everyone nowadays seems to have a blog or a means of expressing themselves online. Why don't all companies have blogs to communicate with their clients and potential clients?
It all comes down to time. Running a small business leaves very little time for blog posting and communicating (and very little time for sales or business management either), but these are all very important parts of owning and running a small business.
Even though I think blogging is great and having a blog or other news…
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Added by Mark Sapusek on April 2, 2009 at 11:52pm —
1 Comment
Not sure if Pat will consider this too commercial for a blog post, but I'm hoping with the economy as it is a company that is growing and hiring would be appreciated :-)
We are looking to add 4 more BDM's (business development managers) to start at the beginning of April. These are inside sales positions and we are looking for outgoing people with around 2 years of sales experience.
doesn't really matter what you have been selling. We actually have a couple of former campus recruiters who are…
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Added by Chris Baggott on March 4, 2009 at 10:33am —
2 Comments
Tom Deeter recently posted an article on ghost writing. His premise is that if
President Obama's doesn't write his own speeches, why should you write your own blog?
"There’s a bit of debate about whether or not to hire ghost writers for a business blog or, as I like to call them, “phost writers“. And while I understand the arguments against it, es…
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Added by Mike Seidle on March 3, 2009 at 8:13am —
17 Comments
My friend John Jantshch of Duct Tape Marketing Fame has come up with a really clever idea that I think if perfect for the SI Mission. Please review his note below, and make a commitment to help refer to small business the week of March 9-13.
Make a Referral - jump start the economy
We're pledging to make a referral to a business we want to help as part of a national campaign to make 1000 referrals March 9-13. What a great small business stimulus plan - won’t you join us.
http://www.makeare…
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Added by Chris Baggott on February 20, 2009 at 3:05pm —
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My first response when people ask me why I spend time on Twitter is to say I'm not "spending time" as that term usually implies. To me, spending time means wasting time. I'm promoting my home inventory business by. I'm connecting. I'm marketing. I'm meeting people who I can help and who can help me.
For instance, I met
J.Sewell Perkins (@TheSCICoach) on Twitter. She wrote her 1st-person (very hilarious)…
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Added by Cindy Hartman on February 18, 2009 at 8:00am —
2 Comments

I'm conducting an experiment and want to use toasters. Therefore I need your help to build the largest collection of toaster pictures on earth.
Can you please send me a digital photo (you can use your phone) of your toaster. If you would like…
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Added by Chris Baggott on February 4, 2009 at 10:32am —
2 Comments

Just because you started a blog, doesn't mean the rest of the world is going to care. I've been pastoring since 1999, and I've fallen into the delusional thinking that if I found the right program/method, prayed hard, my ministry would grow and life would be good. Those that pastor know exactly what I mean.
You know the scene. We go to a conference, hear about a church that implemented P…
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Added by Milo Curtis on January 28, 2009 at 8:00am —
9 Comments