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Kyle Keesling
  • Male
  • Indianapolis, IN
  • United States
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As a freelancer, Is it better to market yourself as in individual or try to develop a brand?

Replied Aug 25

As a freelancer, Is it better to market yourself as in individual or try to develop a brand?
8 Replies

Started this discussion. Last reply by Johnnie Firari Aug 26.

Is Radio Shack really your friend?

Replied Aug 6

 

Welcome!

kylekeesling.com

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Latest Activity

Kyle Keesling joined Jim Brown's group
Masters of Business Online Conference
Registrants and Speakers of the Masters of Business Online Conference connecting online, and sharing information prior to the event.
October 15
Casey Valiant and Kyle Keesling are now friends
September 28
Kyle Keesling updated their profile
August 26
Johnnie Firari replied to Kyle Keesling's discussion 'As a freelancer, Is it better to market yourself as in individual or try to develop a brand?'
Kyle this is an excellent question and I would say the answer depends on where you expect to go with your freelance business. My personal thought is to go ahead, name your brand and just include it in everything you do from a marketing/branding st...
August 26
Casey Valiant replied to Kyle Keesling's discussion 'As a freelancer, Is it better to market yourself as in individual or try to develop a brand?'
One caveat to think about when developing yourself as the brand is this: What happens when you are done? What if you want to leave the business or retire or sell and move to South Korea to become a video game junkie? It might be much easier to se...
August 25
Theresia Whitfield replied to Kyle Keesling's discussion 'As a freelancer, Is it better to market yourself as in individual or try to develop a brand?'
Kyle, I think it can depend on the type of freelancing you do and what your goals are. Like Sarah, I have tried to promote my own name as a freelance writer (for magazine work, etc.) but also built a brand around my company name, which provides s...
August 25
Kyle Keesling replied to Kyle Keesling's discussion 'As a freelancer, Is it better to market yourself as in individual or try to develop a brand?'
You guys are awesome! I was leaning towards self promotion anyway but you guy's made my decision easy. More to come from me soon :)
August 25
Denise Greer replied to Kyle Keesling's discussion 'As a freelancer, Is it better to market yourself as in individual or try to develop a brand?'
Kyle, I'm definitely a relationship person when it comes to freelancing. In graphic design, it's all about my reputation and that doesn't come by a brand name. It comes from selling me, my talents, and my confidence. I would say 90% of my busines...
August 25
Sarah Reimmuth replied to Kyle Keesling's discussion 'As a freelancer, Is it better to market yourself as in individual or try to develop a brand?'
That is an interesting question. I have been using both for over 7 years. I tend to use my name when it suits the situation, such as a contract position and my business name when I am seeking freelance work.
August 25
Andrea Emerson replied to Kyle Keesling's discussion 'As a freelancer, Is it better to market yourself as in individual or try to develop a brand?'
Hi, Kyle, I agree wholeheartedly with Erik. The best brands are built on relationships, and it's far easier to build a relationship (or perceived relationship) with a real person than with an abstract name. All the best, Andrea
August 25
Erik Deckers replied to Kyle Keesling's discussion 'As a freelancer, Is it better to market yourself as in individual or try to develop a brand?'
Kyle, you have an individual enough name, that I bet if you were to Google yourself, you'd show up pretty highly. When I did a quick search, you showed up, but so did a guy who does construction in Florida (unless that's you). Don't worry about t...
August 24
Kyle Keesling added a discussion
As a freelancer, Is it better to market yourself as in individual or try to develop a brand?
If you are a small company, ie 1 person, is it better to market yourself as in individual or try to develop a brand? I am currently trying to branch out as a freelance/independent business owner and struggling as to whether or not I should try to ...
August 24
Kyle Keesling updated their profile photo
August 24
Kyle Keesling and Erin Cox are now friends
August 10
Kyle Keesling replied to Pat Coyle's discussion 'Is Radio Shack really your friend?'
I've been reading about this switch for the past few days, not sure it will make a difference in the end though. Radio Shack has been marginalized for years now and a change to a "hip" new name probably won't cut it.
August 6
Kyle Keesling joined Milo Curtis's group
Apple User's Group
If you're an Apple enthusiast or looking to get the most out of your mac, then this is the perfect group for you.
June 18

Profile Information

How did you hear about Smaller Indiana?
Other
What is your greatest strength?
Creativity, Patience & Persistence
What are you working on?
Indianapolis Area Designer, Developer, Consultant and all around Geek
How big is your business?
Self-employed
What is your Job Title
Owner
What is your Company Website?
http://www.kylekeesling.com
What is your alma mater?
Ball State University

Comment Wall (1 comment)

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At 2:39pm on June 18, 2009, Kristen Horton said…
Hi Kyle,
Welcome to Smaller Indiana! As a new member you may want to start by reading the blog post: "I'm a member of Smaller Indiana, now what?" It provides some great tips on getting involved in the community.

Be sure to check out the Smaller Indiana Bigger Ideas Conference & join the 6,000 Member Celebration following the conference at the Rathskeller!

~Kristen
 
 

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