Smaller Indiana

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Serina Kelly
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What's Going on Around Town on Saturday afternoon - October 17th?

Replied Oct 13

What's Going on Around Town on Saturday afternoon - October 17th?
4 Replies

Started this discussion. Last reply by Serina Kelly Oct 13.

Connection needed at Children's museum

Started Sep 30

 

What Would 5-20 Extra Hours a Month Mean to You?

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Latest Activity

Benjamin W. Hughett joined Serina Kelly's group
Virtual Assistants
A chance for virtual assistants to learn from each other by providing ideas, thoughts, advice, and conversation.
yesterday
A group by Serina Kelly was featured
Virtual Assistants
A chance for virtual assistants to learn from each other by providing ideas, thoughts, advice, and conversation.
on Friday
Serina Kelly added a blog post
Most business blogs are about your business. Makes sense since that’s usually the core reason for blogging in the first place. But the blogs must bring value and interest to your readers or they’ll stop reading. There are other things you can do w...
on Thursday
Serina Kelly commented on Serina Kelly's blog post 'A Blog is not an Ad, It's a Conversation'
I agree - if we would look at it from a customer or consumer point of view, we would be much better off in many things. Stop selling and start building relationships. Thanks for the comment! It's not raining here in Indy yet, but it's windy and cold.
on Monday
Chris Tomlinson commented on Serina Kelly's blog post 'A Blog is not an Ad, It's a Conversation'
I recently read an article at remarkablogger and I think he makes a very valid point for blogging. Why not write articles from the customers perspective so that you are answering some of their questions instead of writing about your business, writ...
November 16
Serina Kelly added a blog post
Have you seen a blog post that looks like they took the text from their latest ad and just dumped into the blog? Or a press release? Maybe a brochure? Or even a catalog item or items? Please don’t do that! But you want to use your blog to promote...
November 16
Serina Kelly added a blog post
You place the item in the bag, give your customer their change, smile and say thank you. Or you receive your purchase through your grocery cart on your web page. You click on the item processed button and click to close the screen. Either way, the...
November 5
Serina Kelly added a blog post
Every business owner knows that the customer is the expert. If you have a storefront, ask people while they’re in the store if they’re finding what they need. Ask if there is something they’d like you to carry that you don’t have. Ask if they have...
November 2

Profile Information

How did you hear about Smaller Indiana?
Friend
What is your greatest strength?
Integrity
What are you working on?
Launching a virtual assistance business. Would love to meet busy executives or small businesses who find themselves working too hard on such tasks as administrative work and not being able to grow their business the way they envisioned. Let me help you...virtually!
How big is your business?
Self-employed
What is your Job Title
Owner
What is your Company Website?
http://www.AdminAdvantage.biz
What is your alma mater?
Other / out of state
Why join Smaller Indiana? What are you hoping to experience here ?
Networking and brainstorming

Serina Kelly's Blog

Serina Kelly

It's Not Always about You

Most business blogs are about your business. Makes sense since that’s usually the core reason for blogging in the first place. But the blogs must bring value and interest to your readers or they’ll stop reading. There are other things you can do with your blog to shake it up a little, which will help solidify the relationships with your customers.

Talk about your industry, not just your business. Note any current trends and how it might impact the entire industry. Inform your readers of any con… Continue

Posted on November 19, 2009 at 7:00am —

Serina Kelly

A Blog is not an Ad, It's a Conversation

Have you seen a blog post that looks like they took the text from their latest ad and just dumped into the blog? Or a press release? Maybe a brochure? Or even a catalog item or items? Please don’t do that!

But you want to use your blog to promote your business (honestly, that’s why most businesses do a blog, right?).

You can. Just be original. Re-write it! Make it a casual tone rather than a “push the message out” tone. Write it in first person; add some fluff or personal statements. Be friend… Continue

Posted on November 16, 2009 at 7:30am — 2 Comments

Serina Kelly

The Sale is Complete - Now the Relationship Begins

You place the item in the bag, give your customer their change, smile and say thank you. Or you receive your purchase through your grocery cart on your web page. You click on the item processed button and click to close the screen. Either way, the sale is complete. Done. Finished. Over.

Too many people think of a sale this way. In today’s competitive market, this is the biggest mistake a business owner or sales professional can make. Once that customer walks out the door, you have a choice. To… Continue

Posted on November 5, 2009 at 7:30am —

Serina Kelly

Ask the Experts - Your Customers!

Every business owner knows that the customer is the expert. If you have a storefront, ask people while they’re in the store if they’re finding what they need. Ask if there is something they’d like you to carry that you don’t have. Ask if they have been treated properly.

If you are a service provider, send a survey and ask for feedback on the service they received. Ask if there is more you could have done, something you should not have done, etc.

Ask. Ask. Ask. Then, ACT. If 9 out of every 10 c… Continue

Posted on November 2, 2009 at 7:00am —

Serina Kelly

What Would I Miss

Last night at the Rainmakers Main Event, Lorraine Ball of Roundpeg spoke about our local economic eco-system. She asked each of us to list three businesses we would miss if they were to close up, and it really started making me think what part I can play to make sure this doesn’t happen to the three I listed. First thing I can do is to make sure everyone within my circle or “tribe” knew how much I appreciated my three – and even though I thin… Continue

Posted on October 28, 2009 at 12:00pm —

Comment Wall (12 comments)

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At 12:08am on April 26, 2009, Charles Shinaver said…
Yes, Tuesday or Wednesday at noon are our meetings. Check our site for locations: www.brncommunity.com
Charles
At 12:20am on April 24, 2009, Charles Shinaver said…
Yes, maybe you can make a meeting soon. Tuesdays and Wednesdays at noon. The locations are on our site: www.brncommunity.com
Charles
At 2:48pm on April 23, 2009, Charles Shinaver said…
Hi Serina,

I saw that you were on the Business Roundtable Network (BRN) discussion in Smaller Indiana. We have our biggest event in our short history (Jan. 2009 until now) coming up next week. If ever there was a time to get involved with BRN now would be the time. We provide the support and exchange of expertise needed in this economy. We need a core of people (50) who are truly committed to helping each other get through this economy and thrive.

It would be great to have you as a part of that.

Hope to see you next Thursday. See details below.

Thursday, April 30th

4:30 pm to 6:30 pm

At Conquest Racing Headquarters

Get additional information and register in advance by going to our website: www.brncommunity.com

We need you to register because food is being provided by oyster bar and grill – excellent!

We need numbers so we get the right amount of food!

So register now for this FREE event.

I hope to see you there.

Charles Shinaver, Ph.D.
At 3:39pm on February 3, 2009, Jacob Brett said…
Yes, we had a booth. Yes, you were very emotional. But, it's no big deal. It was an awesome award and something to be very proud about. It means that you are on the right track. I will be at tomorrows event. I would enjoy talking to you after the lunch. See you then!!!! When is this snow going to melt? Uggghhhhh!!!
At 12:43pm on February 3, 2009, Jacob Brett said…
I just saw you left a comment. I'm still getting familiar with this Smaller Indiana website. I plan on attending the Rainmaker event tomorrow. However, there is a slight possibility that I might not be there. If I can I would definately like to meet you after the Rainmakers event. Now I look at your picture more, didn't you win an award at the Rainmaker's event at Ritz Charles?
At 11:04am on February 2, 2009, Jacob Brett said…
Sounds interesting. I agree it seems that we are targeting the same customers. Payroll is definately one of those tasks that should be outsourced so the business owener can concentrate on growing their business. In addition, companies can be fined at the end of the year if they don't they don't process payroll correctly. When this service is outsourced that liability becomes apart of our responsibility. Maybe we could get together soon for lunch or coffee and talk about possible referrals between our two companies.
At 10:18am on February 2, 2009, Jacob Brett said…
Likewise!!! Thanks for the friend request. Timeplus Payroll is the fourth largest payroll provider in the United States and I'm currently working on growing the Indianapolis, IN service Center. My best referells are CPA, bookeepers, & commercial bankers. In addition, any business that has 1-250 employees is a potential customer. Tell me a little bit about your business and what you offer.
At 9:55am on January 30, 2009, Michele Urban said…
i didn't tag anyone for just that reason. Not even sure I did this correctly...Nice.
At 12:40pm on January 23, 2009, Lorin Lambert said…
Hi Serina! So glad I was told about this group! I'm looking forward to learning more and getting to know all of you other V.A.'s out there! Have a good weekend.
At 10:06pm on January 19, 2009, Barbara Stolz said…
Already have one, but, if you want to join us, that would be fine...

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