Smaller Indiana

Making people and ideas findable

Kyle Lacy
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Social Media Is Where It's AT!

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Where I BE... ONLINE.

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Profile Information

How did you hear about Smaller Indiana?
Friend
What is your greatest strength?
Evangelist
What are you working on?
Brandswag deals in socially creative communication.
New Media::Blog::WebSite::Branding::GraphicDesign::SocialMedia

We consult with businesses on how to use social media to best suit their purpose and revenue stream.
How big is your business?
small company
What is your Job Title
Owner
What is your Company Website?
http://getbrandswag.com
What is your Personal Website?
http://kylelacy.com
What is your alma mater?
Anderson University
Why join Smaller Indiana? What are you hoping to experience here ?
I joined Smaller Indiana because I look up to Pat Coyle and anything he sent me I HAD to do. So here we are, now numbering at almost 4000 members.

I keep coming back to Smaller Indiana because it works. In all areas of my personal and business life. It just plain works.

Kyle Lacy's Blog

Kyle Lacy

130 Million Are Being Influenced Online. Are you There?

I was reading the new Razorfish FEED Digital Brand Experience Report for 2009. This report is unbelievable and has some amazing statistics to help further the goal of increased use of digital marketing. I am going to be devoting the rest of this week to breaking down the Razorfish report.

At the beginning of the report Razorfish states:
65% of consumers report having had a digital experience that either posit
Continue

Posted on November 11, 2009 at 11:30am — 3 Comments

Kyle Lacy

An Honest Confession. The Problem with Fear

I was driving to work this morning listening to a great track by Sujan Stevens... reminiscing about my "musical" days in college. I played guitar for a long time and have just recently put it aside for other hobbies and activities. I want you to know that I have never... ever... ever talked about this with anyone. This is the "I'm Being Completely Open With My Blog Readers Morning with Kyle" show.

Get Ready.

During the years of guitar playing... I had alway… Continue

Posted on November 4, 2009 at 10:42am — 4 Comments

Kyle Lacy

5 Ways to Track Competitors Using Social Media

You are going to need to be online. You are going to need to have a voice in this world of social communication. Period.

Can we talk about a good reason to be on social media? Are your competitors using it? This should be a deciding factor in whether or not you get involved. So where do you start? The first thing is to investigate.

1. Sign up for an account at Competitious.

Competitious is a cool tool that allows you to track, organi… Continue

Posted on September 10, 2009 at 8:51am —

Kyle Lacy

Defining Change As An Individual



I found this amazing example of kinetic typography last night and it created an idea that is not new... but needs to be rehearsed and rewritten hundreds if not thousands of times. Do we fully understand the power we have as an individual? Do we fully understand the power we have as a community of individuals?

I am not speaking of change in a political sense but change in a single... solitary way... a change in individuality that has the power to spread across the many platfor… Continue

Posted on September 7, 2009 at 10:12pm —

Kyle Lacy

My Top 10 Twitter Business Applications

1. TwitterHawk

TwitterHawk is a real time targeted marketing engine that allows you to search Twitter on a chosen topic (or keyword) and will either auto-reply to that person or generate a list of matches for you to respond or reject. The point of this application is to hit the conversation while it is happening and they follow up. Make sure you are being s… Continue

Posted on September 2, 2009 at 8:02am —

Comment Wall (1,557 comments)

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At 10:44am on November 24, 2009, Bethany Harris said…
Hi Kyle, Thanks for the invite!
At 7:15am on November 24, 2009, Allison K. Lewis said…
I grew into Indiana once I decided I'd be here for long period of time. I'm a transplant from Ohio. The nonprofit community is what really made this home. I love that anyone can be involved regardless of last name, social standing, financial capacity. As long as you have something meaningful to contribute, you are welcomed. Taking ownership of our shared community is encouraged. Surprisingly, many Midwestern cities have nonprofit communities that are worried more about lineage than your good ideas and making a difference. Thank goodness that's not us. So, I guess the real difference is the people.
At 6:10pm on November 23, 2009, Clinton Gruettert said…
I love the low risk of hurricanes
At 11:25am on November 23, 2009, Michelle Walkey-Thornburg said…
I love the quality of people here. We have a nice strange mix of folks with incredible creativity.
At 11:04am on November 23, 2009, Megan Burkett said…
Thank you for welcoming me! I love that Indiana is the Hoosier Heartland full of hard working farmers to feed families across the U.S. and growing innovative technologically advanced business. I am thankful to be born and raised in such a great state!

What do you like about Indiana?
At 10:08am on November 21, 2009, cappi phillips said…
I am fortunate enough to call Bloomington my home. Need I say more?
At 11:52pm on November 20, 2009, Anika Hutchinson said…
Thank you for your welcome. My favorite thing about Indiana is that my family and some friends are here.

To be honest, I'm not sure that I fit in Indiana. I was raised here but have lived in large cities and was able to thrive a little better. I think maybe Indiana needs to be more cultured, diverse and open to new people, things and ideas.
At 9:17am on November 20, 2009, Chris Allen said…
I came to Indiana from Dayton Ohio in 2003 to play football for Ball State University...I really do love the sense of community, and the small town slow down that you have in Indiana. I drove an hour to work from Muncie to Connersville, and let me say the morning sun raising over cornfields is a really beautiful thing to see. I am very young in life and I'm sure I have much more to experience but Indiana feels like home. I have a church home and family that is just amazing thanks to God for putting me here and allowing my family to live in a place that is Home.
At 7:30am on November 19, 2009, Laura McDonald said…
Good morning,

I'm a transplant here after living in Ohio, Iowa, and Virginia. My favorite thing about Indiana is the libertarian atmosphere in the small towns and countryside. There are no laws governing homeschooling, everybody has a small business they run from their home, and people take personal responsibility to improve their community. At the same time, Indiana is compact enough and populated enough that you're not "on your own" as much as you might be in Idaho or Nevada. I also love the seasons. There's a lot to look forward to in each one.

One hard thing about Indiana are how Indy-centric the state is. We end up driving to Indy very frequently to take care of business. Governor Daniels has really made this problem much worse by closing local offices and taking away local control of services.
At 10:23am on November 16, 2009, Natasha Cleaver said…
I love Indiana for its diversity. Many towns and cities (especially smaller ones) have become more welcoming and open-minded in the last decade and I think that says a lot of this state, its citizens and where we are headed in the future. I also love that we are the Crossroads - for transportation and culture.
 
 

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Indy on Thanksgiving Weekend 1 Reply

Started by Nicki Laycoax in Questions and Answers. Last reply by Paul Waltz 1 hour ago.

Paul Waltz

Does anyone else hate the term "Social Media Gurus"? 3 Replies

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Chris Theisen

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Started by Chris Theisen in Questions and Answers. Last reply by Chris Theisen 5 hours ago.

Kristen Horton

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Started by Kristen Horton in Questions and Answers. Last reply by Allison K. Lewis 6 hours ago.

Pat Coyle

Can you tell Fox News from Huffington Post? 3 Replies

Started by Pat Coyle in Media: mass and social. Last reply by Allison K. Lewis 7 hours ago.

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