Share 'How to Measure ROI for Social Media and the Long Sales Cycle'

Originally posted on my DeckersMarketing.com blog A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it’s not possible to measure the ROI on social media, and 2) it’s even harder for websites that don’t allow for online sales and shopping carts. Like insurance agents or realtors, because they don’t have an ea...