What do you think of SI's new Marketing page?

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Permalink Reply by TammyJo Eckhart on November 12, 2009 at 12:43pm

I think many small businesses deal with food so I think a page on that could be very useful.

TammyJo

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Permalink Reply by Pat Coyle on November 12, 2009 at 12:45pm

So, a local food business / food services page?

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Permalink Reply by Pat Coyle on November 12, 2009 at 12:45pm

I should note - please don't let the existing marketing page limit your thinking. Blow it up! We introduce this page with a familiar SI look and feel...but we can do whatever we want...so let us know if you think content themed pages would be valuable, and if so, how would you like to see them arranged. We'll used the marketing page as the test...and we'll go from there. Thanks in advance for your input.

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Permalink Reply by Nicki Laycoax on November 12, 2009 at 12:46pm

I love it! I think it's a great way to boost the group participation on the site as well. Nice work!

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Permalink Reply by Rollie Cole on November 12, 2009 at 1:36pm

Pat:

Great idea. In general, I think the focus should remain on Indiana -- Indiana sources for the most part, unless the non-Indiana source is discussing how the topic relates to Indiana.

As we have been discussing, I hope we move to such a page for INDIANA Gov 2.0 (including local government). Other topics might follow major activities already underway (so would have lots of Indiana links) -- life sciences, advanced manufacturing, technical training, health (as something for all of us to improve), health care (providers, insurance, regulators, et al.). I would recommend a similar division in sports -- perhaps athletics/exercise (for the activities we should do personally) and sports for the institutional forms -- schoolkid, college, pro. Energy in its various forms seems a potential topic or topics. The Sierra Club in me would suggest something like nature/wildlife/outdoors -- perhaps again a split like "outdoors" for the activities we do personally and "wildlife" or "nature preservation" for the policy/cultural issues. Music and the arts have a similar split -- practice versus concerts, painting versus museums.

Of course these splits are not complete -- to have a marathon to run in requires policy-type activity, one may do art or music in a public place in support of or requiring policy-type activity, etc. One can even study government in private. But my experience has been that while there is an overlap between those with a policy interest and those with a personal interest, the overlap is not complete, and it may be useful to have both.

I suspect no one is expecting or even hoping that somehow Pat or "Smaller Indiana" will magically create and maintain these pages. My expectation/hope is that a group will arise for each such page, perhaps with leadership chosen by the group or "Smaller Indiana", to help with creation and maintenance. If there is no such group for a given page, perhaps there is not enough of the right type of interest in that particular topic.

Rollie Cole

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Permalink Reply by Pat Coyle on November 12, 2009 at 1:47pm

Rollie,

My initial strategy is to look to the NPO community for content and stewardship of many pages. There must be subject matter experts out there who would like to gain exposure through SI in exchange for a little content sharing, don't you think?

P

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Permalink Reply by Rollie Cole on November 12, 2009 at 2:12pm

Pat:

Good idea, but not just NPO's. I could see a for profit hospital or insurance company (or even a professional sports team that has a winning streak going ) "sponsoring" a Wellness page, perhaps with money, but also with time from some of its professionals. Similarly, some agencies and individuals from state or local government or educational institutions might become critical parts of the creation and maintenance for certain topics.

Rollie

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Permalink Reply by Tod Esquivel on November 12, 2009 at 1:59pm

Since we are at the bottom of the barrel with Youth/Adult Obesity and Smokers in this Country. Create a Fitness/Health section? We can donate our time with you guys/gals!

Having a Smaller Indiana Business/Person of the Week? Since so many of us are online and not getting a taste/teaser of a Kyle Lacy, Douglas Karr and the other 7,000 members and what they are all about? With so many of these businesses we hear about but don't know much the difference they are making in their community/city/town. Adding a video of this person/business. We see their faces, know their names, and website but nothing more personal/direct.

Smaller Indiana has many members from Indianapolis area but finding a way to reach so many more in other parts of the state. I would personally like to learn more about these people, businesses and non-profits trully around Indiana.

Featuring more non-profits of the week since their are so many in the State of Indiana that do great things we don't hear about. Adding video of them.

Having Give Aways/gift baskets/bags/goodie bags for different themes, holidays, military, colts, pacers, fever, brickyard, black expo, restaurants, conseco tickets, breast cancer,bridal, youth, seniors, Gift Bag of goodies for city of that city's local biz and so much more. Could easily have one each week! I'm sure business would love to donate gift certificates, services, and products!

Having a coupon section where Members could print them off for offers from all around Indiana.

2012!!!! Not to far away with Super Bowl. Any plans to leverage Smaller Indiana through marketing, advertising,etc.? Great way to kill it and draw new members! Have some ideas we would love to share in a meeting!

Tod Esquivel

indybootcamps.com
indyfitkids.com
goldmedalcoaching.net

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Permalink Reply by Joel Schaafsma on November 12, 2009 at 2:35pm

I didn't see it listed, so I'd like to see a business page. Could highlight best practice sharing in several areas... Account Management, Finance, Sales...etc

I'm hopeful that this new page will include the actual comment when it emails me to let me know that someone left a comment... Like facebook does. I would use SI a lot more if I didn't have to click into every email to see what people have said... let me read in the email and see if it is relevant to me.

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Permalink Reply by Joel Schaafsma on November 12, 2009 at 9:39pm

I see that the new page has not updated the email notifications... It would be great if that were made possible.

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Permalink Reply by Tracey Rollison on November 12, 2009 at 5:16pm

I'd love to see a Performing Arts page (and a Fine Arts page for gallery openings, etc). We had that terrific ticket contest from the Indiana Ballet Company recently. Arts funding is way down everywhere, so having more ways for arts organizations with small budgets to get the word out, particularly world-class ones like IBC, would be a great function for such a page.

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Permalink Reply by Natalie Webb on November 12, 2009 at 11:51pm

it's awesome buddy, just move on. .

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