New Client Needs Help With Logo Decision

Replies to This Discussion

Permalink Reply by Kevin McCracken on November 18, 2009 at 9:17am

My favorite is the bottom logo, followed by the top logo. The other three don't work at all for me, for reasons already stated.

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Permalink Reply by Tod Esquivel on November 18, 2009 at 9:21pm

I like #1 but would say remove the CO

-this is a direct message to your prospects
-make your biz name/logo/domain common sense to your prospects.
My only concern is what is "Supply" refer to?
Maybe try to be more direct/specific with your name so audience can get it
How about "Daniel and Dirt Supplies"? "Daniel's Dirt Supplies"?

Great Job Will to allow some feedback!

Tod Esquivel

www.indybootcamps.com
www.indyfitkids.com

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Permalink Reply by Jon D. Speer on November 20, 2009 at 10:57pm

I think #1 is the best, but I'm not a huge fan of any. My problem with #1 is it looks like a beanstalk. I like #1 because it is clean and simple. However, I'm confused by "Mulch & More" tagline. I realize it's difficult to show mulch in a logo. Maybe my issue is the company name. Based on your description "they sell mulch, topsoil, rock, and seasonal items such as Christmas trees . . ."

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Permalink Reply by James Harris on November 21, 2009 at 9:45am

I like the 4th option! Puts the company name on top; large, easy to read without distraction in the font.
The tree is a nice touch without it taking away from the company name and tag line.

Just my 2 cents!
Jim Harris

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Permalink Reply by John Karamanski on November 21, 2009 at 5:26pm

The top one has the best approach and clean design ethic...Pop up the mulch and more ( after all that is the message) and see how that settles...

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Permalink Reply by Shron Wallace on November 22, 2009 at 12:53pm

I would choose the first one. It is simple, neat and clean.

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Permalink Reply by Julie Redar on November 22, 2009 at 6:00pm

I like the first or the fourth choice. When driving quickly by a sign one needs to be able to identify something that says what the company does. I don't like the second choice. It says "chaos" to me.

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Permalink Reply by ashan jay on November 23, 2009 at 8:31am

I like the 1st and the 4th one. 2nd would look good as well with a different font style. Did you custom design these or used templates? Mulch is little difficult to put in a logo.. but I can picture some cool designs in my head...

Anyways hope this feedback helps.

--
Voxiant Web and Marketing Solutions

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Permalink Reply by Will Hardison on November 24, 2009 at 4:43pm

And the winner is......

Thanks to everyone who put in their 2 cents. I, along with my client, appreciated the feedback. I hope to use Smaller Indiana for more feedback in the near future!

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Permalink Reply by Nicki Laycoax on November 24, 2009 at 8:36pm

1, 4, and 5 are my favorites.
If I had to put them in order, I think they'd go 5, 4, 1.
I think they are all great logos though!!
3 reminds me of a logo for a denim company..
2 reminds me of a Pottery Barn or iron craft type store.
1 seems to fit a nursery more than your client's business.
5 is bold and starts to get the point across with the leaf at the top of the S.
4... I think it's 4 for me. You can look at it and get a pretty good idea of what they do, and it looks really nice.

Hope that helps!

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Permalink Reply by Steph Woodward on December 8, 2009 at 11:47am

Like most of the rest of the replies, I prefer the 1st, though I'm not totally in love with it. It's a little text heavy, design light for my taste.

Number 2 & 3 don't seem to have any obvious tie to the purpose of the business, and subtlety is often lost on the general public. I wouldn't want a logo that people had to think about to understand, since you may not have that kind of time to get their attention in many cases.

The fourth one, the graphic to the left seems random, like it's just floating there rather than being integrated into the design.

And while I like the way you did the "dsc" in the bottom logo, it doesn't contain anything about what they do and again, feels like it might be too subtle for those who have no idea what "Daniel Supply Company" is. Adding more words would overwhelm it with text, though.

Love the color choices you used in all but the 2nd one, though.

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Permalink Reply by Marita Topmiller on December 8, 2009 at 12:05pm

I like the top one but I would prefer the words "mulch and more" a little larger and the brown in the lettering
little darker so it seems stronger, more confident, easier to read on the side of a truck, not washed out.

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