New Client Needs Help With Logo Decision

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Permalink Reply by Mark G. Davis, Jr. on November 17, 2009 at 10:56am

The one with the tree to the left of the name. Believed to be option number 4 if starting from the top.

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Permalink Reply by John Uhri on November 17, 2009 at 10:57am

I don't like any of them except for the first one.
#1 - Shows growth. Clean.
#2 - tagline overwrites the name.
#3 - Even though they deal in dirt, a dirty logo isn't inspiring.
#4 - Don't like the tree. Typeworks isn't inspiriring.
#5 - Don't like the initials for the name.

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Permalink Reply by John Cannon on November 17, 2009 at 11:09am

Personally, I like the top one best. It's easy to read, tells the story quickly and concisely (sp?) and would translate well to their marketing campaigns (shirts, hats, vinyl lettering, postcards, et cetera). The middle two don't really tell the story very well although the shabby chic of the third logo is very trendy and "in" for the past few years. The fourth one makes me think they're a landscaping firm. The fifth one is nice too, but not as eye-catching as the top one.

Just my opinion.

I think more companies should do this and get feedback before launching, cool idea!
--John Cannon
www.MyCarDoc.com

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Permalink Reply by Austin Wechter on November 17, 2009 at 11:31am

I would go with #1

#2 gives the wrong impression, the font doesn't particularly go with the symbol, and the tagline on top makes both hard to read.
#3 I like the idea. Maybe just "Daniel" could be distressed and the other copy could be clean text.
#4 - I agree that this gives the impression of a landscaping company, Also, the company name and tagline are a little in disjuncture.
#5 - nothing against this one, just don't think it fits.

I like the variety, whichever ones aren't chosen should be put in a vault and brought out for future projects.

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Permalink Reply by Michael J Dukehart, II on November 17, 2009 at 1:50pm

As a yard enthusiast and as a marketer I like #1 the most as presented.

I really like #3 but feels like it is missing something----maybe a green background and more of a dirt muddy color and the look like the name is splattered up there. It just gives off that vibe like you and the yard look and feel after a good day of gardening and yard maintenance.

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Permalink Reply by Chris Tomlinson on November 17, 2009 at 3:37pm

I would vote for #1 as well, but take out the gradient. Nothing is more painful for a printer than printing a gradient that looks good. Sure you can get pretty good results with some types of printers but not all.

But yea, #1 is very clean, easy to read. Simple. I like it.

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Permalink Reply by Keri Sackowski on November 17, 2009 at 7:27pm

The first design is my pick! I agree with most of the comments. The first logo is clean and will work nicely with promotional print materials, etc. Good job! I want to know which logo was chosen. Keep me posted!

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Permalink Reply by Angela Miller on November 17, 2009 at 9:21pm

I would ask about the personality of the company and the owner(s). Are they fun? Are they serious? The last one (dsc) reminds me of tractor supply...if they like the second one, I would move the mulch & more straight up until it rests on supply & co...the good thing about selecting a logo with a natural icon is then people will know by looking at that image what the company does...good luck!

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Permalink Reply by Jennifer Swineford on November 18, 2009 at 9:05am

Maybe we do business differntly, but shouldn't the client be making this decision?

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Permalink Reply by John Uhri on November 18, 2009 at 9:08am

I think the client will still be making the decision, but getting feedback is also important.

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Permalink Reply by Michael J Dukehart, II on November 18, 2009 at 9:10am

Focus groups......it's a good thing....even if it is us. :)

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Permalink Reply by Will Hardison on November 18, 2009 at 11:40am

The client will ultimately make the decision, but it does help to have feedback from the general public as to how their logo will be perceived. Companies, both small and large, conduct research about their brand, products, and image before launching new ideas, products, and/or services into the market place. It helps to minimize the risk of wasted time and money producing a product no one likes, or even designing a package that doesn't appeal to the target market of the product.

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