Is Smaller Indiana a brand?

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Permalink Reply by Sage McGreen on March 17, 2009 at 4:10pm

All media broadcasting and publications are morphing into online social forums. This forum provides varied content that I can't find anywhere else. You are my Smaller Indiana Interactive Magazine - a mash up of Hoosier content, profiles and resources that are a valuable product. Go get a TM dude!

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Permalink Reply by Jon D. Speer on March 19, 2009 at 9:48am

I'm not a marketing or branding expert (disclaimer).

I believe "Smaller Indiana" has been a brand since the beginning. However, this brand has been constantly evolving.

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Permalink Reply by Jon D. Speer on March 19, 2009 at 10:11am

I was just thinking some more about this. People talk about brands. Isn't that sorta / kinda part of the defintion of a brand? What's interesting about this post and comments is that more people may be talking about Chris Flener. Not sure if it's intentional on his behalf, but he's done his job. You are talking more about Chris after reading than Smaller Indiana.

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Permalink Reply by Isaac Arthur on November 5, 2009 at 11:56pm

hopefully this will help demystify what a 'brand' is.

http://cododesign.blogspot.com/2009/11/in-design-like-in-other-prof...

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