Another Logo Question. This time it's FONT!

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Permalink Reply by Kyle Lacy on January 17, 2009 at 12:43pm

I'm kind of partial to the top one.

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Permalink Reply by Phillip Archer on January 17, 2009 at 2:37pm

The second proposition's OLYMPIA has an excellent font to fit the roman styled image. However, sitting on top of a sans-serif of such size isn't working. The STONE in alignment with the pillar is a good idea. Here is what I suggest trying. Keep the OLYMPIA as it is, size down the sans-serif STONE and give it greater kerning, as to continue its alignment with the pillar. The STONE will need to be moved up, obviously, but still keeping the leading appropriate for the spacing.

Just my suggestion, take it or leave it at the door.

-Phillip Archer

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Permalink Reply by Kyle Lacy on January 17, 2009 at 2:42pm

Thanks for your thoughts Phillip

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Permalink Reply by Rae Kridel on January 17, 2009 at 9:45pm

I agree that the second version, with the stylized serif that's more Roman, is a better choice, but the stroke width is too close to the shapes above it and the sans serif font below it. With no variation in stroke width, the Olympia doesn't stand out at all. If you have a bold version of it, I think that would really help.

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Permalink Reply by Paula Henry on January 17, 2009 at 3:31pm

I like the second one Kyle. I have no design or marketing training, just personal choice:)

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Permalink Reply by Kyle Lacy on January 17, 2009 at 3:33pm

As always.. thanks Paula. :) This is the first draft still have more coming with color and different design options.

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Permalink Reply by David Stucky on January 17, 2009 at 5:15pm

I prefer the first. I agree with Phillip that the second font fits the roman style, but beyond that it isn't really working for me. I think the first one has better contrast and pops more with the font that you used. My vote is for #1.

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Permalink Reply by Ryon Kaopuiki on January 17, 2009 at 5:59pm

Think I prefer the top one as well....

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Permalink Reply by Paula Henry on January 17, 2009 at 6:33pm

I'm outnumbered by the men - just remember - women choose anything that has to do wth the home, especially countertops :)

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Permalink Reply by Lou Begnel on January 17, 2009 at 8:21pm

I'm a guy and I prefer the second one. Thought I could help, Paula.

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Permalink Reply by Paula Henry on January 17, 2009 at 9:47pm

Thanks for the support Lou!

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Permalink Reply by Phillip Archer on January 17, 2009 at 11:24pm

I will stick to everything I said previously, but add Rae's suggestion. She has a good point when she points out the stroke size. Maybe finding a bolder version of your font. Other than that, just try it out. I am certain you already know how more thumbnails are handy when you are doing something such as this. I despise thumbnails, but they work.

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